Philippine Branding: A milestone of innovation

What is brand? And how brand transforms your company into a promising enterprise for users, consumers, customers, and client?

Brand is the identity or trademark that will make or break a certain business whether it is products or services oriented. It is not just the logo, the icon, or the name itself but the completeness and totality of the brand. And according to Wikipedia, Branding began as a way to tell one person's cattle from another by means of a hot iron stamp.

Like in real life, it is your name that people will remember. When we translate it into business it is your product or service that shows what kind of brand you are. Example of this is “Amazing Brandz” pertaining to this blog site which focuses on branding. And that is the reason why you are reading this article. On your daily product you consume another example of this is Coke or the Coca-Cola which is owned by Coca-Cola Company.

Coca-Cola doesn’t end on the name itself. The contour bottle, the red ribbon name, the red color, the design and the taste comprises the product itself. It is not end with the design itself but also the advertising and marketing, the commercials, the flyers, the service, the people, and whole operations of the product up lifts its brand. On which trademark or identity is there.

What is trademark? Wikipedia says, “A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.” Trademark make or break for a certain brand.

With your brand you have the mission and vision which will benefit your brand of product and services. This is where you take care of your customer in a certain quality that meets their demand or taste. With that your customers see to it that they are satisfied as they continuously care your brand and promote it with other customers using word of mouth and desire and want to use it. It is on how they think of what company you are. When we heard Windows XP what comes first into our mind is Microsoft. Or we can say “Amazing Trendz”, it is a blog site founded by the admin of this site. Or when we say Facebook it is the social networking site. That is how brand is important in a company.

So with that idea, every brand should be develop and take good care for innovation purposes. Why? This is because consumers, users, or customers demands for best and people always look for a worth product or service that will be used for a certain purpose.

With that quality assurance goes well. It is the standard of service or product on which consistency of the brand is intact. Through development and innovation, there is always improvement for the brands. This is a continuous process of research and development on which expectations of our brand lies on modernization including technological advancement. It is the horizon of every man existence. For you, what is your brand of choice?

Posted in: Branding,Featured