Friday, November 2, 2012

“Prioritize your Customer” – National Bookstore

Thinking for the benefit of their customers are one of the priorities of National BookStore (NBS) founder – Socorro Ramos. She showed on how she needs to haggle for the price to make their books affordable for every Filipino. For young ‘Treps like you Amazing Brandz takes it pride to this quote from NBS.


 "Yes, people are surprised that our mark-up is really very low. My job is to talk to foreign publishers to give us a low price. I have to explain to them why I'm squeezing their necks for a low price. I tell them our people can't afford their books. And I add, 'Wait until Filipinos are a little richer, and I will not have to bargain with you. In the meantime, you have to help us.' That's my trade secret” – Socorro Ramos

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