Retailers Fight Back Against Amazon With Private Brands

photo: eastbayexpress

It’s no secret that the rise of showrooming  – when shoppers browse brick-and-mortar stores to check out potential purchases, only to buy them later from online merchants like Amazon at lower prices – has retailers shaking in their boots.

As a counterattack, chains ranging from Target and Macy’s to Family Dollar are ratcheting up exclusive, private-label brands – which defy price comparisons – and in the case of Lowe’s, are even reinventing themselves as wholesale brands overseas.

See full story here (Forbes).

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