Thinking for the benefit of their customers are one of the priorities of National BookStore (NBS) founder – Socorro Ramos. She showed on how she needs to haggle for the price to make their books affordable for every Filipino. For young ‘Treps like you Amazing Brandz takes it pride to this quote from NBS.
"Yes, people are surprised that our mark-up
is really very low. My job is to talk to foreign
publishers to give us a low price. I have to
explain to them why I'm squeezing their
necks for a low price. I tell them our people
can't afford their books. And I add, 'Wait until
Filipinos are a little richer, and I will not have
to bargain with you. In the meantime, you
have to help us.' That's my trade secret”
– Socorro Ramos
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