During my studies in Business Strategy and Planning, I
discovered one thing. There is money on traffic.
Traffic is not just on road or the bumper to bumper but the
people traffic and page traffic over the web. Small and Medium enterprise consider
traffic as a source of sale and income will follow.
I’ve been to Money Changer, Foreign Exchange, tourist shop,
banking and loans, and also blogging; wherein on those fields I learned that traffic
is essential in business success. Volume of sales came from the people traffic
and page views that indicate a good business. Good business means good
development and innovation.
Let say you just have only one peso income in an item and
thousands and millions of people admire and choose your product. Meaning you
can generate a big income on it. Small times the volume equals revenue. And revenue
makes up a good business.
In blogging industry, traffic and followers create millions
of readers and internet goers to visit the site. The more the visitors the more
chances the advertisement clicks and the more advertisers to approach on you.
Blogging is like a television, the higher the popularity rate the better.
I just realize now that awards, recognitions, and citations
give trust to a product, service or site. Just like a celebrity; more awards create
more shines and higher talent fee.
Still you need to focus on products or services you offer.
It should be competitive and quality and should undergo testing and assurance
of standard based on the need of the industry.
Even though the traffic is there, if followers or consumers
are not satisfied it cannot drives the income you need.
Quality of product or service, good traffic, passion and the
brand….for sure you’ll get your first million.
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